For those who enjoy turnarounds as much as I do,
How Lego Went From Nearly Bankrupt to the Most Powerful Brand in the World
https://www.successagency.com/growth/2018/02/27/lego-bankrupt-powerful-brand
How Lego Became The Apple Of Toys
01-08-15
After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company’s top-secret Future Lab.
https://www.fastcompany.com/3040223/when-it-clicks-it-clicks
Results:
Lego is so popular, it can’t keep up with demand
The company has worked to reduce sales
Sep 7, 2016
https://www.theverge.com/2016/9/7/12829974/lego-sales-2016-growth-demand-factory-strain
“chart of the LEGO’s complete sales history from its founding in 1932 through its most recent year. LEGO faced bankruptcy in 2003, made some major internal changes, and in 2007 began a period of eight years of 21% annual sales growth and 36% annual profit growth. The streak slowed down in 2016”
https://theleadershipnetwork.com/article/lessons-from-lego-what-do-you-do-when-your-current-growth-phase-ends
Rebuilding Lego, Brick by Brick
How a supply chain transformation helped put the beloved toymaker back together again.
Aug 29, 2007
Issue 48 (originally published by Booz & Company)
link below to full article, worth reading; also touches on how standardization drives creativity.
https://www.strategy-business.com/article/07306?gko=813c3
The LEGO Group spells its trademarked brand name and its company name in uppercase letters.
(If you want to know the Lego co.’s origins: https://www.history.com/news/the-disastrous-backstory-behind-the-invention-of-lego-bricks)